Hi friend! Feel free to click, drag, shuffle my work around. Chaos breeds creativity︎

About


Creativity thrives in chaos, it's a process of self-organization where ideas, thoughts, elements can interconnect freely and playfully in order to create a new organization. So feel free to click, drag, move my work around and create a new order, your order.



Hi I’m Sumi, a Dutch graphic designer/art director with a broad international background and love of working on the intersection of design, branding, strategy, (counter)culture and emotion.

I enjoy diverse, multinational, multidisciplinary environments and have experience working brands, agencies and freelance. I’ve deepdived mostly in the realm of culture, lifestyle, retail, hospitality and fashion, but have experience in corporate branding and FMCG as well.
Give me a ring if you need help with art direction, branding, concept, content creation.
Recent clients include a mix of commercial and cultural: Nike, Konstfack Stockholm, Unilever, Bloomon, MEXX, Kunstinstituut Melly, TENT.

This website showcases only a small selection of my work. Feel free to get in touch if you have any questions, or would like to have a chat. Full CV/references available on request.