Cruyff Classics ︎ art direction, branding, concept, photography
Cruyff Classics is an internation football luxury lifestyle brand originated by legend football player Johan Cruyff.
I was responsible for the art direction, photography (studio/still life and model), styling, branding, retouching and image processing for on- and offline marketing outlets.
With three distinctly different product lines, (icons, sport/casual, high end/lux) each their own audience, both for women and men, the shoots were tailored individually.
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CXAMS Cruyff Amsterdam pack branding
![](https://freight.cargo.site/t/original/i/424e1955438c0604441ea5b179d5d9cf2a27e5c1280cc9cecc5a1ce37d551780/CruyffxA_noise_AMS.png)
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Still life & studio photography
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