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Cruyff Classics ︎ art direction, branding, concept, photography


Cruyff Classics is an internation football luxury lifestyle brand originated by legend football player Johan Cruyff.

I was responsible for the art direction, photography (studio/still life and model), styling, branding, retouching and image processing for on- and offline marketing outlets.
With three distinctly different product lines, (icons, sport/casual, high end/lux) each their own audience, both for women and men, the shoots were tailored individually. 









CXAMS Cruyff Amsterdam pack branding 




Still life & studio photography