Cruyff Classics ︎ art direction, branding, concept, photography
Cruyff Classics is an internation football luxury lifestyle brand originated by legend football player Johan Cruyff.
I was responsible for the art direction, photography (studio/still life and model), styling, branding, retouching and image processing for on- and offline marketing outlets.
With three distinctly different product lines, (icons, sport/casual, high end/lux) each their own audience, both for women and men, the shoots were tailored individually.
CXAMS Cruyff Amsterdam pack branding
Still life & studio photography