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Konstfack Degree Exhibition 2020 ︎ branding, concept, campaign


Konstfack is Sweden’s largest university of arts and its annual Degree Exhibition is a well-established and renowned cultural event.

brief
The brief was to create something socially inclusive, visually inviting and conceptually strong. It was important to connect the two different locations Konstfack Telefonplan building and ABF Huset, a community centre and pillar of social engagement and learning.  
concept In the uncertain world of today, creativity and social cohesion are needed more than ever. The graduates all have unique perspectives and skills that could empower connectedness and potentially transform local and global issues.

Instead of looking inward, we invite them to look outward and engage with the outside world to allow for new perspectives, cross pollination and happy accidents. 
form The identity reflects this by having the organic colourful freefloating shapes clash with the modernist type, thus creating a ‘new perspective’. The shapes are constantly moving and influencing our perspectives, no outcome is the same.

Below some of the assets created: poster triptych, type treatments, exterior design, invitation, landing page, slides from the pitch deck (in collaboration with Bart Manders (SE))