NIKE Make A Mark CPH ︎ branding, concept, naming, identity
A run for women’s empowerment that is inclusive and inviting to everyone. Women’s empowerment is not just a cause that should be supported by women, we need everyone to work towards progress.
In collaboration with NIKE and Sparta, the biggest non-profit organisation in Denmark to promote physical activities.
Every participant was given a coin to donate to a charity that supports women’s causes at the end of the race. So not only were we coming together as a community and enjoying physical activity, we were also actually supporting women in need.
All assets for on- and offline; naming proposal, branding concept, logo, pattern, campaign posters, social and web assets, newsletter, totebags, charity coin, shirts.